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Paul Normansell

Media Launch were approached by Floyd to shoot artist Paul Normansell. He’d become notably famous through a particular piece of work he’d been commissioned to do for the Killers album “Day & Age”. He’d been shot the previous week by David Bailey to appear in GQ, so Media Launch had some big boots to fill.

After some initial location scouting, we settled on the Depot Suite at the Leeds Malmaison. They were very accommodating and allowed us free run of the hotel as well as our suite.

We shot a great deal of material which has since been used in numerous publications about Paul and his work. There’s also a short documentary shot by my filmmaker Danny Lacey.