Huddersfield Town approached Media Launch to shoot their 2011-12 kit launch campaign. This was a staggered event with the away kitbeing the first to be released to market. The idea was straight forward: shoot real fans in their place of work wearing the away kit. Locations were varied and had Media Launch in some precarious situations, suspended from the top of a 40 metre grain silo in one instance at a climbing wall.
Of the dozen or so locations used for the shoots four shots were chosen for the away campaign.
The home kit was a straight forward changing room shoot with team captain Peter Clarke. Although if truth be told, the shoot was in the Giants changing room, whose paintwork is burgundy, not blue. This meant quite a bit of retouching to hide this dirty secret.